For the next assignment, we need to produce a website of “identity” by DreamWeaver. Before I start brainstorming, my brain goes blank and confused, the only thing comes into my head is, what is identity exactly mean?  here is the result from wikitionary.


  • IPA:/aɪˈdentəti/


identity (plural identities)

  1. The sameness some individuals share to make up the same kind or universal.
  2. The difference or character that marks off an individual from the rest of the same kind, selfhood.
  3. A name or personathe mask or appearance one presents to the world—by which one is known.
    This criminal has taken on several identities
  4. Knowledge of who one is.
    I’ve been through so many changes, I have no sense of identity.
    This nation has a strong identity.
  5. (algebra, computing) Any function which maps all elements of its domain to themselves.
  6. (algebra) An element of an algebraic structure which, when applied to another element under an operation in that structure, yields this, second element.

After doing research and discussion with peers in class, finally I got some idea for my website.

Identity is the knowledge of the one shows in the world or in front of others, I also think about multi-identities, the term multi-identities here I actually mean the different identities of one person in different situation. If I use myself as a example, I am a daughter of my parents, a student at school, a friend of my friends etc.


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image description: Typographic piece for the mens fashion brand created from an original quote by Alfred Dunhill.
One in a series printed as part of an installation for the brand in New York city. 2010

I like this combination of the text and shape of the image, the shapes and texts looks layer on layer but we can still read the texts clearly. The different direction, size and font of the text give a mystery feeling and makes me wanted to read them. The colour of the whole image shows the idea of Dunhil’s.

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This is the official website of Kate miller, and Australian singer and song writer. When load into the front page of the website, you’ll see a cross section of a house with empty rooms, but then when you move the mouse to the house, you’ll see different picture of each room and you can click in to pages, and it fades out when the mouse moved away. At the same time the face of Kate Miller is fading in and out in the middle of the house. And you may also go to pages directly by clicking the link at the right. You can found Kate Miller’s introduction of herself, lyrics of her songs, design product of her’s, songs, video on the site, you may also buy her album there. The whole website looks attracting and artistic.

I think this website involve both art and design. As my understanding of the difference of art and design, basically are art work are produced with no specific purpose but to express artist’s soul and feeling. An design product got target to achieve and more customer based. And in this website

At the point of view of art, the background, images and texts go well together and make the website look attracting and it shows the character of Kate Miller, and at the design point of view, an attracting looking website would makes people to stay there longer.

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An artistic website

This is the official website of Kate Miller Heidke, I like the way how it go to gapes from the front page of the website, you can also go directly by clicking the column at the right.

The design of the whole website is attracting and interesting, it can also shows the characteristic of Kate.

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Art & Design

An art work is usually to express the artist’s feeling or to tell something, but sometime it also can be meaningless for no purpose for anybody else. To produce an good art work is more is an artist’s artistic ability.

Design products are produced following process, there are target to achieve and customers based, to produce a good design work, some design skills are needed.

Creativity are involved in both art and design.

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